Search Cases


Found 11 cases in the category Media and Marketing

  1. This cases poses a hypothetical debate over efforts at the U.S. state level to mandate labels on food products containing or packaged in materials containing engineered nanomaterials. As such, it closely mirrors recent debates over labeling foods containing genetically engineered (GE) or genetically modified organisms (GMOs).

  2. The California Bureau of Public Lands is responsible for the management of all state-owned lands. It contracts with private timber companies to harvest timber. As part of the Program Analysis team, Gil Silver is designated to review the Bureau’s contract with a major timber company— Thompson Timber Co.—after intense opposition from small lumber companies and farm, labor and conservation groups. These groups claim the Bureau gives preferential treatment to big companies who ignore conservation requirements.

  3. This teaching note characterizes op-eds and discusses a few challenging aspects about initiating op-ed writing such as how to prompt student writers to go beyond a topic to determine a specific issue and finally forge a statement of purpose. This note offers one way for academics to introduce student writers to a prevalent genre in the field of public policy.

  4. This case focuses on Monty Paradis, a manager charged with overseeing farm worker health and safety, who discovers surprising results in the data he has about a state regulatory program called the Eyes and Falls initiative. This data dispel his previous assumptions, and other results that leave him with more questions than answers. In an effort to rigorously analyze the data on this initiative, he employed regression analysis to determine whether the initiative showed a relative decrease in injuries and costs.

  5. During her lunch break, Eileen Shanahan, assistant secretary for public affairs at the Department of Health, Education and Welfare (HEW), learns that the first annual report of HEWs inspector general, due to be published the next day, will claim that HEW "wastes seven billion dollars a year." The bearer of this news is Robert Wilson, public affairs manager for the inspector general's office.

  6. The "Express Maintenance" case examines a broken culture and formal and informal incentives that work against the mission and purpose of an urban bus system. An award winning transit system, known for its effectiveness, has not aligned its safety inspection system with the high importance of passenger safety. Instead, seemingly modern data, budgeting, and incentive systems mask a careless and ineffective system of inspections and reporting.

  7. Pacifica Foundation covers the history of the Pacifica Foundation of California, from the 1940s to the year 2000. It starts with the formative experiences of the founder, Lewis Hill, as a conscientious objector during WWII, then brings us through the formation of the Pacifica Foundation to support the first "alternative" or "community" radio station: KPFA. The case details organization and environmental changes which occurred in 1993, these changes resulted in interpersonal conflicts between 1993 and 2000. The case was largely drawn from secondary sources.

    Media and Marketing
  8. This case focuses on Casa Amiga, a nonprofit organization struggling to address a growing trend of violence against women in Juárez, Mexico a town situated directly on the U.S.-Mexico border. Casa Amiga is guided by its overall mission of eliminating and preventing the different forms of oppression that affect women, particularly violence. To this end, Casa Amiga has been working towards two primary goals: to end a string of violent murders affecting women in Juárez, and to highlight the critical services the center offers to women suffering from domestic and sexual violence.

  9. In 1999, with HIV/AIDS tearing through the African-American community, Phill Wilson and his colleagues began to identify black stakeholders and offer them strategic ways to respond to the epidemic. They are having a substantial impact. Their underlying philosophies and the ways in which these manifest programmatically, include the following:

  10. In early January 1977, in a formal address to the Democratic Farmer Labor Party (DFL) Feminist Caucus, Governor Rudy Perpich promised to fill the next vacancy on the Minnesota Supreme Court with a woman. When President Carter appointed Minnesota Supreme Court Justice Harry MacLaughlin to the federal bench shortly thereafter, Minneapolis Star reporter Gwen Jones, who had been present at the meeting, reminded front-page readers of Perpich's promise.

    Advocacy, Diversity, Electoral Politics